In the contemporary world, one cannot deny the pervasive influence of media in our lives. Regrettably, some leaders within our church remain hesitant to invest in leveraging media platforms. In the pursuit of spreading the Gospel, it is crucial to reflect upon the admonitions found in Mark 16:15 (“Go into all the world and preach the gospel to all creations,” NIV) and Acts 1:8 (“But you will receive power when the Holy Spirit has come on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria and to all the ends of the world,” NIV).
The physical limitations of reaching every corner of the globe by traditional means necessitate a more expansive approach, and this is where the significance of media becomes apparent. While house-to-house evangelism is undoubtedly a vital aspect of our mission, it should not constitute the entirety of our efforts. To truly extend the church beyond its physical confines, investments in media outreach are imperative.
It is disheartening to observe that some churches prioritise various facets while neglecting the potential of media. Within our congregations, there exists a pool of media-inclined youth eager to contribute, but their talents often go untapped due to the lack of attention to this crucial aspect of ministry. Failing to address this gap may inadvertently lead these individuals astray, as the devil adeptly exploits media for his purposes.
The remedy lies in a strategic and intentional investment in the media landscape of the church. If individuals can effectively disseminate doctrines from the comfort of their homes, the body of Christ should harness this same medium to win souls for Christ. While acknowledging the commendable efforts of church leaders, there is a pressing need to elevate the priority given to media outreach, ensuring it permeates every aspect of the church for the greater glory of God.
It is my sincere plea that the church and its leaders recognize the transformative power of media and take bold steps to make it a central focus of their mission. By doing so, we can counteract negative influences and use these channels to amplify the message of salvation, reaching every corner of the world for the advancement of God’s kingdom.
Written by Emmanuel Atsu Djissenou